When you are a dominant player in an environment you control, with few outside competitors and it looks like that the only threat you might ever have to face is from your own kind, you’d be forgiven, perhaps, for getting a little complacent.
You know social media’s disruptive influence is spreading faster than anticipated and continues to have unexpected results when a blog that’s all about business, SEO, social media marketing and the effects of technology on society, suddenly has to talk about parenting.
I have, ever since I can remember, been troubled by the questions of what a writer is and what a writer does. Both of these are harder to answer once you get past the facetious response which they at first inspire and for me, they have been part of the process of evolution of writing and the writer, most of my life.
When you are a world class hi-tech company whom people entrust with the safety of their homes you’d better make sure you’re on the ball when the trust they place in you falls a little short of the mark.
Common sense is a terrible demon. It has a way of insidiously whispering in our ear, telling us that the things we logically believe to be true, actually are and therefore there is no need to spend time and effort examining them deeper. We have to, instead, take action.
Social media is not always about life and death situations and the fight for freedom. It is also as amusing, subtle, endearing and light-hearted as the interaction of the crowd. It is this nuance which takes place on a personal basis which makes it so powerful, pervasive, important and has companies (and governments) running scared.
When your country is growing under a sovereign debt that’s 160% of GDP, you have no heavy production industry, your agriculture has stagnated and your main industry, tourism, has been under attack through lack of leadership and competition from neighbouring countries, the suggestion that a few Tweets might help save the day is ludicrous.
We love social media because we love story-telling. We can’t resist the tale of a brand that’s hip and cool, we are unable to turn away from the site that delivers us cutting-edge content and we absolutely cannot resist the fairy tale story of Pretty Woman, forced to tread down unsavoury paths but rising above circumstances to make good and find her guy.
This morning a writer friend on Google Plus shared a post directly with me on How The Publishing Industry is Looking to Barnes & Noble to save them from Amazon. When we read stories like that reported in the Press certain phrases tend to leap out at us such as: