While the weather has been heating up and many of us have been hitting the beach the SEO and Social Media sphere has been busier than ever.
I have become used to discovering new gems in the Google+ news stream. Things may change when the network comes out of Beta and the world and his wife come flooding in, but for now, I am enjoying the ‘elitist’ nature of the medium (it’s a little like Google gave it some deep thought and came up with a network just for techies, journalists and writers) and what it gives me.
I started this morning with a TED talk by Brene Brown if you do not know who she is or what she does I would recommend clicking on the link and seeing the video for yourself, even if it means that then you won’t have time to read what I have written next.
This morning I came across a post by British writer Walter Ellis on the struggle to make headway in publishing on the web. As it happens I have been involved in the publishing industry and writing as a profession even longer than I have been active on the web as a promoter and SEO and I have a relatively unique view which comes about from an intimate knowledge of the overlap between the two spheres of activity.
In the summertime when the weather is high, living may be easier but in the online world we live in a perpetual summer where activity never ceases.
The month that just passed was busier than ever which means that 2011 is not just going to be the year of SEO as I predicted earlier in the year but also the year social media marketing took centre stage.
This is an article I almost did not write. The day I planned to do it I had two slightly more technical pieces, one for a business magazine I write for and one for a social media website. This article was third in line and the moment I started writing it, it became almost impossible to put together. Having written almost 3,000 words prior to it you’d think it was late in the day and I was tired. Not true.
On 23rd August I joined, as one of the participants, the Social Media Today webinar to explore the impact of Google+ on a personal and business basis.
Just over a month ago Google+ became the world’s youngest social network and then went on to break all records. It became the fastest growing social network ever, receiving 20 million members in just four weeks (Facebook took two years to reach that number), it launched a games platform in just four weeks and its stability and clean design have had Google groupies in ecstasy.
Back at school I was fond of a play the title of which I cannot even remember now where a character cheekily asks another: “Can you tell if I am black from my handwriting?”. There was an egalitarian insouciance built into that line which appealed to the logic-geek in me and, since then I have extended and modified that line to apply to my online world. I have always wondered whether someone could tell whether I was male or female just from my writing.
Ultimately the best lesson to learn in business is that your strengths are also your weakness. Google, which so easily gets the web, missed out the social network explosion because it was focused on its core competency (search) and was finding it difficult to switch from a vertical it controlled and which was accessed through clicks to a medium which created interactivity, user-generated content and which encouraged participation. Google+ is amazing precisely because it represents not just great functionality and an easy interface to use (these bits are technical and easily within the province of, even, Microsoft) but because it represents a massive conceptual leap for the search giant.