David Amerland

WEB View

What your business can learn from the demise of Google Wave

Because we are used to thinking that Google is so big that everything which it does is bound to be supported by an unbelievably big number which will be its budget and the sort of marketing brains which dwarf the wattage output of super novas except that you’d be right only on the latter. Like any large company Google adopts the approach that each project needs to work on a shoestring budget and fight hard for its existence backed, mostly, by the glamour of the Google brand and the brilliance of its people.

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What is Web 2.5 and how is it going to affect your SEO efforts?

If you are new to the concept of Web 2.0 then Web 2.5 is going to seem like a step too far so there is a need here to recap, briefly and explain just what is going on. When the term Web 2.0 came on the scene as a marketing ploy which was too good a soundbite not to use, at a Web Summit conference in 2005, there was no agreement on what it meant or if there was, even, a Web 1.0 concept.

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The Facebook web and what it means for social media

As I am writing this May 31 2010 has just passed and over 25,000 people (probably) quit Facebook in protest over its double standards and violation of basic users’ privacy rights. The “Quit Facebook” group nominated Monday 31st May as the day users should ditch their account, demanding that the web be an “open, safe and human place.”

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Journalism and SEO

A recent piece I wrote for Journalism.co.uk drew quite some reaction not to mention about 200 emails which came through HelpMySEO on the subject which indicates perhaps that somewhere a raw nerve was touched. Now, I have written on the ability of writers and authors to affect SEO gains here before so the issue when it comes to journalism and SEO has less to do with ability and more to do with ideology and politics.

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The psychology of SEO

When it comes to search engine optimization and what you can do for your website much of what you need to consider in terms of actions and practices comes, inevitably, from your own development as a webmaster.

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Three important SEO trends you need to keep an eye on

As the web itself is changing so is the world of SEO and what optimizers and webmasters who are interested in remaining current should be keeping their eye on. There are now three very important trends developing which will seriously impact on the way SEO is done in the near future.

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Seven search engine optimisation tactics to help promote your book online

As I am writing this SEO Help: 20 steps to get your website on Google’s #1 page is riding high on the Amazon best-seller charts for books on SEO and Internet Marketing, on both sides of the Atlantic. It’s at the No 42 position in the UK and No 48 for the US which provides consistency and, from an author’s point of view, a certain sense of achievement.

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The way social networking websites are changing the face of SEM

There is a fundamental difference between SEO and SEM. The former consists of crossing the T’s and dotting the I’s in an attempt to optimise a site to the point that it is search engine friendly (while being careful not to over-optimise it as that will then count against it) while the latter involves online marketing techniques which take into account viral social networks (like YouTube and FaceBook) the users of which are then utilised as inevitable assistant marketers.

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