David Amerland

WEB View

Why all Web Developers should Learn SEO

This is a borrowed title from Ian Lurie’s blog. Ian works in online marketing and I have been reading his writings for some time. He has a sense of humour which is disarming and I always find reading what he writes refreshing, particularly if I have just come back from a meeting with a corporate client where we have discussed ‘ROI’ (Ian hates the word) and ‘end-user interface dynamics’ (often I find myself wondering what the hell that really means).

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Why Newspapers Cannot ‘Get’ the Web?

Newspapers cannot get the web

I have a confession to make. Back, in some other life I actually worked as a journalist (I still have my NUJ PRESS Card because I believe in supporting what the NUJ does for journalists). Now that I’ve come clean I can go ahead and tell you that I have never understood why people whose brains are uniquely designed to process masses of information, assess it from an editorial point of view, evaluate it from a reader’s point of view and then make the crucial decision of what combination of personal interest, global news value and average reader curiosity will work best in order for a news item to be included, cannot ‘get’ the web.

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Why a Stripper with Class is the Perfect Business Model


It is no less a personality than Tony Robbins who said that we live in the entertainment age rather than the information age. Robbins was using the meme of the web and instant connectivity to make his assessment. A century ago, however, a stripper going by the name of Gypsy Rose Lee had made the same connection, mixed entertainment with information and succeeded in creating a brand which brought her fame and fortune beyond any expectation.

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What Happens when you have no On-Page Optimization

In current SEO thinking there is always the question regarding the effectiveness of on-page SEO. Just how important is it? Google discards these meta tags and BING and Yahoo! have been giving them less and less importance. There is a tendency to ignore them which I always believe is wrong. Well, this month I got the chance to find out.

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Shooting Elephants and Your Online Reputation

Online reputation management is a huge issue right now but here’s a crash course you need to nail on your office wall: 1. If you engage in blood sports keep it private 2. If you engage in blood sports do not link your company name to it 3. If you violate rules 1 & 2 do not then use childish arguments to justify what you did.

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Google Slaps Down Multi-Million Dollar Retail Sites for Use of Black Hat SEO

When it comes to the web I love the fact that the internet can act as the great equalizer. Because it provides a level playing field it can allow those with less money and more energy to outgun heavy-weight rivals and succeed even when the odds are against them.

Disclaimer: I am really passionate about this aspect of the web. I believe it is instrumental in breaking down barriers of class and ethnicity and I believe that it can change the world. Success and opportunity, in every form, help to break down barriers and create more energy which leads to more opportunity. This is what really drives me on in much of what I write and many of the things I do.

 

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Truth Marketing

Truth Marketing

There is a perception in business, born out of real cases, that marketing and advertising are there to lie. Provided that the product or service being sold is of real value the assumption then is that consumers are incapable of making any decisions based on facts which means that in order for them to decide to access a service or buy a product they need to be told exactly what they want to hear about it rather than the truth.

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