The challenge of any presentation lies in the choices you will make of what to present and how. A presentation is always a stage with you as the main prop. If you bear this in mind you will then avoid the primary trap of producing detailed graphics and content that requires a lot of reading and concentration from your audience to get right.
Search is the way we navigate the web. The ability of search engines to organize over 30 trillion pages of information essentially shapes the web, creating a sense of structure out of the seeming chaos of terabytes of information piling upon terabytes of information.
With Google Glass just around the corner, wi-fi connectivity practically everywhere, 4G mobile connections and voice powered semantic search, you’d think that having to take out crumpled pieces of paper from our pockets to make a payment would be a thing of the past.
The words ‘Marketing’ and ‘Change’ seem to go together the way ‘Britain’ and ‘Rain’ do (or Bacon & eggs for the foodies out there). Marketing is never quite the same from one month to the next, changes in trends, tastes and technologies make it a fluid space where one is constantly repositioning for advantage.
The admonition to “Think Outside the Box” presupposes two distinct things: First that we are capable of working beyond the everyday parameters of the activity we call “Thinking” and second that there is a box of sorts that constraints us in a usual context.
The British police have an interesting interrogation method that’s a ramped-up version of the 20-question game. Namely they take turns to ask you the same thing in as many different ways as you can imagine. The principle behind it is that if you ask enough questions, enough times of the same subject, eventually the real truth begins to color their replies.
In the social media age the Super Bowl seems like an anachronism. Just when we all agreed that top-down, glossy ads and messages have the opposite effect we all seem to drool at the prospect of the super bowl and its bevy of super-expensive 30-second spots.
Research In Motion (RIM) is dead. Before you consider throwing out all those ageing Blackberries you have stashed away as memorabilia, I will hasten to add that the company formerly known as RIM has finally rebranded itself as Blackberry and it’s ready to take on the world.
I first came across Psy, the Korean music sensation, in early September 2012, while in Shanghai on an APAC executives presentation on SEO and Social Media Crisis Management. One of the delegates showed me the video, at the time with about 10 million hits, and although I acknowledged it, mentally I shrugged and sort of dismissed it.
When it comes to the transformative power of social media I could recite a long list of achievements that ranges from The Arab Spring to the global outcry against SOPA but none of these would bring the message home quite the way Aimi Jones and her little yellow dress.