In the social media age the Super Bowl seems like an anachronism. Just when we all agreed that top-down, glossy ads and messages have the opposite effect we all seem to drool at the prospect of the super bowl and its bevy of super-expensive 30-second spots.
Research In Motion (RIM) is dead. Before you consider throwing out all those ageing Blackberries you have stashed away as memorabilia, I will hasten to add that the company formerly known as RIM has finally rebranded itself as Blackberry and it’s ready to take on the world.
I first came across Psy, the Korean music sensation, in early September 2012, while in Shanghai on an APAC executives presentation on SEO and Social Media Crisis Management. One of the delegates showed me the video, at the time with about 10 million hits, and although I acknowledged it, mentally I shrugged and sort of dismissed it.
When it comes to the transformative power of social media I could recite a long list of achievements that ranges from The Arab Spring to the global outcry against SOPA but none of these would bring the message home quite the way Aimi Jones and her little yellow dress.
The internet is a decentralized world where hierarchies of value are loosely based around communities, as opposed to organizations and where identities can easily be faked by those who use it. It is, in other words, a nightmare to navigate in terms of who you know, who you trust and whose advice you can take.
The case that man and technology are seamlessly intertwined was made when none other than Plato lamented that the introduction of writing and its widespread use “…will implant forgetfulness in [the souls of men]; they will cease to exercise memory because they rely on that which is written, calling things to remembrance no longer from within themselves, but by means of external marks.”
I have a confession to make. In days of yore, when my reading was done on dead trees reading squiggles made of dried ink I used to be a little more productive and organized. Some books used to come to me view the post for reviewing, some would be sent to me by publishers in pre-print format so I can read them and add a preface or an endorsement and many others I would buy myself.
Facebook opened to the public on September 6, 2006 creating the world’s first popular social network and, in the process, changing the online, personal contact experience forever. Facebook gave us the first truly sticky website, it created the first matrix of social interconnections with its Social Graph and it became the reason social media marketing became what it currently is.
When it comes to time, planning and productivity our brains are at odds with our drives. The cognitive dissonance generated by our stated desire to make the most of each day and our inability to really do so is demonstrated by the countless articles and studies on procrastination.
As recently as two years ago the question of what exactly it is that a search engine optimizer does would have been greeted with puzzlement. Search Engine Optimization (SEO) was a usually outsourced service that was bought into a business. It was assumed that the SEO provider would carry out a technical audit of the website, go through and ‘optimize’ its pages, suggest some changes that would have to be made to the website platform’s code, create a cross-linking strategy for the existing content, source some high-quality outside links, work on the keyword density and presto!