None understood the cost of value perhaps better than the Ancient Egyptians. The great Pyramid of Cheops (one of the seven wonders of the Ancient World) required ten years of construction and up to 40,000 workers at one stage for what is essentially a tomb to house the remains of a dead emperor.
Uncharacteristically let’s start off with a brag: The search term “Semantic Search Book” on Google.com returns nine out of ten links featuring my book: Google Semantic Search. In the days before semantic search list-crowding the SERPs page was a technique utilized to deprive potential competitors from a slot.
The Superbowl, once a year, becomes one of those touchstone moments in marketing. It allows brands to use an occasion when they have the attention of their audience to actually project their personality.
I could have easily titled this post “Are Facebook’s Days Numbered?” but the question, though it is Facebook I will focus on, is a little more generic. Online Social Networks (OSN) are a relatively recent evolution, on the web, of the natural human drive to form communities.
You can’t study social networks without understanding a little about systems theory. Drawing inferences and data from biology and physics we can see that a social network can either be an Open or a Closed System. The distinction is critical to the long term success of the network and its value to us, as end users and marketers.
We all want to change the world. All the time. But it’s too big. It’s too complicated. And we all have a living to earn. Which is why change never happens. Or at least that’s how it was. In a hyper-connected world the ability to share information and see change happen changes many things. This is where Moringa comes in and meets some real, human ingenuity.
When your brand is a household name and your career has spun two centuries over a thirty-five year period in one of the most competitive fields in the world, the bet is that you’re doing some things right.
I like driving. When I drive I immerse myself in the amazing experience of feeling one with a two-ton vehicle. Controlling it through heavy traffic and at high speeds in the motorway with just light touches. Just the other day I’d volunteered to pick up a friend’s son from school as he couldn’t make it. I knew where the school was and calculated it was about twenty minutes’ drive, maybe thirty if I allowed for traffic.
Last time I had any facial hair of any description I was 13 and my upper lip sported that teenage boy fuzz that usually signals the time a dad ought to have the talk with his son and take the opportunity to also discuss how to use a razor.
When you post a net income of $7.5 billion in the fourth quarter of the year you could be forgiven perhaps for letting it go to your head a little bit. But when that heady feeling translates into a sense of omnipotence where your customers do not matter you begin the process that kills the proverbial goose that’s making you rich.
