Trust Issues in business and politics

In my presentations and workshops for corporate heads and company execs I invariably ask a simple question: “You have just completed a complex deal and a 100-page, detailed contract has been signed by the other party, every point agreed, every page initialed. Finally done, you stand up to shake hands. The other party turns around and simply walks away. Do you trust them?”

Social Media POwer Users can Skew Opinion

Are all your friends living more exciting lives than you? Does everyone you know seem to just have more time than you have? Both of these facts. If they appear to you to be right, may be nothing more than a false perception created by a social network effect called “The Majority Illusion” which is the social media network equivalent of the real-world Neighborhood Effect.

When it comes to ‘selling’ your services (or products) traditional marketing approaches are soul-draining. You know, for instance, that you will have to spend at least 30% of your contact time with your prospect convincing them of your credentials and then another 25% of the time convincing them that you understand their business well enough to suggest something that will truly work for them and then you have just 45% of the time allotted to the meeting to identify threshold barriers, explain them so they can be overcome, agree the price and close the sale. 

Namecheap harbours phishing websites

The hosting you choose is important. It is the foundation of your website and you need it to be fast, reliable, cost-effective and capable of dealing with issues quickly. Hosting companies that allow copyright infringement or do nothing when phishing sites are reported not only fail their duties under jurisdictional law but they also hurt the reputation of the websites they host via contagion and, are most likely, cutting even more corners in other ways, you don’t see.

Facebook Bad Science study

 

It was Elis Pariser who first drew widespread attention to the possibility of a filter bubble within Facebook “due to data drawn from intensely personalized connections” and started the debate on “echo chambers” (in which individuals are exposed only to information from individuals of similar convictions and beliefs) and “filter bubbles”(in which content is selected by algorithms based on the end-user’s previous behavior).

 SEO Conference in Sofia 2015

“We don’t talk about trust and identity much, it’ll be a good subject to discuss,” Teodora Petkova explained to me over an email. We were discussing my participation at the Sofia SEO Conference 2015 organized by Ognian Mladenov and my keynote opening speech on semantic search.

The Art of Lying On Purpose

It’s the day after the day before which means that with the passage of April Fool’s some of us will be wondering just why it is so easy to prank us sometimes and others will be left thinking on how they too need to come up with some elaborate prank next year. 

The digital divide is disappearing ans online and offline converge

Mention the word “digital” and most people think computers. Add to it “divide” and they begin to think “culture”. The first one is form, the second arises out of function. Digital culture however is neither function nor form though it undoubtedly arises out of the successful synthesis of both. Digital culture is usage and usage suggests an intuitive interface that makes the function invisible and the form barely noticed.

SEO Help Best Selling on Amazon

Semantic search is a paradox that becomes easier to understand when you compare it to a car. In the early days of automobiles cars were so problematic that unless you were prepared to get your hands dirty there was simply no way you could keep them on the road. Even up to the 80s and 90s I had friends who ‘tinkered’. Spark plugs were pulled out to be replaced by some “super-contact” sure-started. Carburetor filters were thrown out to be replaced by whatever promised to do a better job, fuel lines were cut and pumps were interjected providing either better fuel efficiency or greater fuel flow. 

How to choose where to blog

A recent piece in The Atlantic (itself borrowed from Medium) lamented the ‘end of blogging’ and asked whether there is any real sense in anyone blogging any more?