Machine Learning is slated to be as disruptive and revolutionary as the internet when it was first introduced so it’s time perhaps to visit the subject in as non-technical a manner, as possible, and unpack some of the terms that are conflated when it comes to it. For a quick introduction to machine learning and deep learning (and what the latter means) you should perhaps visit my article on it at Plus Your Business.

In the 1967 episode Arena, Captain Kirk is whisked off to a distant planet to battle a creature never encountered before by humans - a Gorn. Even during the somewhat uneven battle between Kirk and the …ahem, evil-looking reptilian creature, there is an instant translator that allows the two species that have never met before to talk to each other.

In 2016 we hardly need to be told that the web has a truth problem. Facebook is still considering ways to combat fake news, Google is still grappling with veracity in semantic search, experimenting with Knowledge Based Trust (KBT) as a means of ensuring that search is as reliable as possible in its answers. 

There is a gap which businesses bridge that can be truly transformative. I figuratively call it “the last mile”. Running a business is a marathon in the fullest sense of the word. It requires preparation, planning, endurance, strategy, skill, focus, smarts and analysis. There has to be a willingness to take the rough with the smooth and still come out ahead. 

Whether you are selling soap or news the key to capturing market share lies in the ability to capture attention. The ability to capture attention requires just one ingredient: relevance. 

When the Spinning Jenny was invented the world didn’t change. Yes, many people lost their jobs, the social fabric of the time collapsed for a large segment of the population and a popular, anti-technology movement was formed in the Luddites. But none of that was of a sufficiently large scale or lasted long enough to create a lasting impact. 

Here’s an experiment: You are in a burning building. Smoke and fire alarms blaring everywhere. An emergency robot appears in front of you, emerging out of the smoke. “This way” it signals. Would you go?

I have always liked Seth Godin. He’s one of these people who is quick to understand the fundamental dynamic of a given situation, analyze it, extrapolate from it and then use it as a guideline to understand what needs to be done next. Plus, I like his irreverence and have a soft spot for his way of putting things. 

Trust is emerging as the key requirement in the 21st century in making businesses succeed, marketing campaigns stick and brands thrive. Its lack has the exact opposite effect. It has been around since we were able to stand up on our hind legs and form roving bands of hunters (probably even before that) so why are we only now looking at it in detail? 

The trouble with social media (if blame is to be apportioned at all) is exemplified by the heading of my article here. A more accurate description of what I will talk about would be: “Why Social Media is not a Channel for Selling” or perhaps, even better: “Social Media Usage and Human Economic Behavior” but none of these would be as strong and strong is what is required in order to make an article stand out sufficiently to be read.