David Amerland

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Identity is defined as a carefully curated narrative

Why Narrative Is Important In Your Marketing

Narrative is story-telling. Whether that story-telling is used to develop an individual’s sense of self https://en.wikipedia.org/wiki/Narrative_identity or a brand’s identity https://goo.gl/GvtYtU the role is the same. It provides a set of attributes: 

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Optimize your brain

Brain Analytics – Ways To Optimize Your Thinking

What if I were to tell you that everything you do can be improved upon by you? That you can learn to do everything better. Nothing can exist if the mind cannot think it. Because in order for us to actually see something, much less understand it, our brain has to understand the component parts that make it possible and then compute the way that they behave in relation to each other, everything that occurs within our heads is the result of semantic connections.

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Machine Learning and AI are making us question what it is that makes us special

Machine Learning and Artificial Intelligence Unpacked

Machine Learning is slated to be as disruptive and revolutionary as the internet when it was first introduced so it’s time perhaps to visit the subject in as non-technical a manner, as possible, and unpack some of the terms that are conflated when it comes to it. For a quick introduction to machine learning and deep learning (and what the latter means) you should perhaps visit my article on it at Plus Your Business.

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PewDiePie loses contracts and sponsorship over anti-Semitic content

Why Brands Still Get It Wrong

 

Remember the 80s? A time when a brand used to pay a six figure sum for some well-known actor to get on TV and tell us in 40 seconds or less how great the brand was? 

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The Art of the Con and Trust

The Art of The Con

News that “Bernard Madoff's victims will soon recoup another $252 million from the trustee unwinding the swindler's firm, boosting their total recovery to $9.72 billion.” raises the obvious question of how was it possible for him to dupe so many people for so long to such an extent?

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Digital reality is fragmenting into Virtual, Augmented and Mixed Reality

The Three Realities Shaping The Future

Reality, as we know it, has become fragmented. That’s not necessarily a bad thing so stick with me for a moment. Something becomes fragmented when specific elements within it acquire sufficient weight to exist on their own forming, in the process, entire worlds as deep as the parent they split away from.

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Machine Learning Questions Answered

Ten Machine Learning Questions Answered

Machine learning is a term that’s so widely used in so many different fields of science and technology at the moment that knowing a few things about it will help demystify much of the confusion surrounding it. The questions below form a good basic introduction to the subject.

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Google Translate Uses AI to Translate Languages it Didn't Know

Google’s AI Behaves Like A Star Trek Translator

In the 1967 episode Arena, Captain Kirk is whisked off to a distant planet to battle a creature never encountered before by humans - a Gorn. Even during the somewhat uneven battle between Kirk and the …ahem, evil-looking reptilian creature, there is an instant translator that allows the two species that have never met before to talk to each other.

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