David Amerland

WEB View

Narrative and storytelling in social media

We are natural born storytellers

Telling stories is something all people, everywhere, love to do. My dad used to tell tales of his fishing trips on rubber dinghies which to me, hearing his recounting and having actually been there, bordered on the fictitious.

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Web Trends 2017 Mary Meeker Report

The Meeker Report 2017 and What It Means For You

Running at some 355 slides long the Mary Meeker report, compiled by its eponymous author, has become something of a go-to Bible when it comes to spotting developing trends. This year it’s no exception. Because 2017 is going to be a decisive point where a number of new trends will disrupt established industries it’s worth looking at six particular issues that the report identifies and their impact on your marketing.

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United Airlines Broke Operational Trust

The Mechanism of Trust and How United Airlines Broke It

Trust is a means through which we navigate the future. If, every time we left our house in the morning, entered a retailer’s premises or engaged in an online transaction, we were faced with a wall of unknowns, the state of uncertainty and fear it’d generate would paralyze us.

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How to generate engagement in your live digital video efforts

How To Increase Audience Engagement in Your Digital Video Marketing

When it comes to generating trust in a digital video environment, we frequently take into account factors such as appearance, setup, form, style, expertise, knowledge, and subject matter, which are all important elements. But none of these will work quite the way you expect them to if there is an ingredient missing from the equation. That ingredient is engagement.

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Transactional values motivate every human interaction

Everything Is Transactional

Writing is a stupendous thing. I type something on my laptop in English and through the magic of the internet and Google translate people in other countries who don’t even speak English can access what I’ve written, understand it; decode it inside their heads using their own perception as a filter and then, build on it by adding their own abstract thoughts to it.

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Corporate Social Responsibility initiatives are good for business

Why Your Corporate Social Responsibility Initiatives Are Good For Business

The poster child for Corporate Social Responsibility (CSR) happens to also be “the most notoriously corrupt company in business history”. Enron whose name is now a byword for corporate greed, corruption and deceit on a truly remarkable scale, was also the deserving recipient of a climate protection award from the EPA, and a corporate conscience award from the Council on Economic Priorities.

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How businesses shoot themselves in the foot

Why Businesses Shoot Themselves in the Foot

There is the classic scenario where a customer brings in a faulty device just a day out of warrantee. Or a clearly worn item is being returned for a refund. Both of these cases usually result in the person in the role of Customer Service failing to live up to the title of the position. 

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© 2017 David Amerland. All rights reserved