David Amerland

The Dog Effect

Anyone who has ever had a dog will understand this one:

Dogs love speed. And hanging out of the window of a speeding car is something they love. The rushing air, the sense of exhilaration, the gasping for breath as the occasional gust pushes into their nostrils, the sense of a kaleidoscopic world of infinite possibilities as their eyes rapidly blink against the headlong wind.

They love it so much that that they have to be taught by a human not to try to get more of this by jumping out of the car window. Dogs don’t understand physics and limitations the way we do. Their grasp of the world is circumscribed and limited only to how it makes them feel. The sense that something that feels so good is also able to kill them if taken a step further does not compute in their universe.

The sad thing is I have seen businesses that behave exactly that way.

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The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.

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