David Amerland

Mental Games

We always find it easy to address the things we see. The external factors. Clothes. Speech patterns. Quirks. Qualifications.

We never think what it is that goes on behind the eyes. Inside the head.

Brand values, standards, quality of experience, politeness, connection. These are all affective qualities that are driven by how we feel.

Businesses that forget to address feelings inside the organization find themselves fire-fighting all-year-long and they never know why.

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The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.

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