David Amerland

Common Sense

We communicate using words. But words are imprecise allowing a lot to be inferred and creating, in themselves, a gap between describing things as they seem and things as they are.

Common sense is in itself an assumption that what we sense is sufficiently common to form a background against which meaning can be shared without having to work hard define words in the first instance.

The litmus test of common sense is defined by the quality of communication within a business which is represented by the pervasiveness of the key points of its identity. When those at the customer interface can represent the business with the same message and confidence as those at the helm, internal communication is considered to be good.

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.

© 2018 David Amerland. All rights reserved