David Amerland

Pay Attention

Attention is more than courtesy. It is a conscious decision to allocate cognitive resources. The things we pay attention to are the ones that are key to what we do. They become priority in our day. They demand the most resources to monitor and maintain.

This is why attention is directional. Like a beacon it changes the perception about everything that it is aimed at.

How many parts of your business benefit from direct attention?

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.

© 2017 David Amerland. All rights reserved