Content creation is always about relationship building. The moment a piece of content is read a relational exchange takes place. This literally cannot happen without trust of some description being present. That first instance is your Contact point. What happens next will depend upon the perception that initial contact creates. The perception will be weighed in terms of the value the content has delivered against time spent reading it. At that point it is either all over or it is the beginning of a beautiful relationship.
Content creation is about the four steps to building trust.
How does yours stack up right now?
The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.