David Amerland

What Others Remember About Your Business

When you’re introduced to someone and spend five minutes chatting to them, what you remember afterwards is how they made you feel and whether you liked that feeling or not.

You don’t spend time going over their qualifications, job experience, precision of speaking or finesse with narrative.

The feeling you form will determine what happens next. Whether you like the person you met and if they will join your growing circle of friends and acquaintances.

How is a business any different?

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.

© 2017 David Amerland. All rights reserved