David Amerland

Corporate Leaders Need to Get Digital

You don’t have to know everything about the things you make decisions on. That’s what advisors are for and why you often hire outside consultants. You do, however, need to roughly know what you’re talking about.

The lack of digital literacy in the C-suite in most companies creates a dynamic where the teams on the ground understand what it is that they need to do but those who make the executive decisions guide them using obsolete notions, language and ideas.

This creates an interesting dichotomy and tension where in the best case scenario digital initiatives succeed despite themselves. All, at a time, when organizations need to be able to speak with one voice throughout and be on-message at every customer touchpoint.

How does your organization measure up?

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.

© 2018 David Amerland. All rights reserved