When I can I visit street markets selling fruit and vegetables, especially in the summer. Local growers sell fresh produce at really competitive prices. There is a subtext here in that they’re not always cheaper than the supermarket price, but the produce is a lot fresher and produced in a much more careful way.

This is where the watermelon test comes in. Watermelons are notoriously hard to pick. They are 92% water. An unscrupulous grower interested only in cash can easily over-invest in their watering during the growing season producing tonnage (large, heavy watermelons that will fetch a lot per kg) but reducing quality. Ending up with watermelons that taste of water and little else.

A bad watermelon then looks exactly the same as a good one. There is no real way of telling the difference. It takes a grower who is totally confident in the quality of his production technique to offer “The Watermelon Test”.

It goes like this: you pick the watermelon you want. Whichever one you want. He will cut a piece for you so you can taste it, before you have paid for it. If it’s not nice you don’t buy it. This is how trust is achieved in zero time. He takes all the risk. You have all the advantages. Only after you’re satisfied that the watermelon is what you want do you pay for it, he bags it and you then walk away with your purchase.

Would your business pass the watermelon test?

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.