Let’s borrow a couple of military terms (because they dovetail nicely in the corporate mentality of business as a regimen of discipline and application) and let’s call them “Strategy” and “Tactics”. Most executives will confuse one with the other but the two are not interchangeable.
Strategy is the course of action that arises out of executive decision making. Tactics are the actions that are undertaken in order to lead a company to an objective. Strategy is thinking. Tactics involve doing.
You need to think before you do.
Doing is not a substitute for thinking.
Strategy requires vision and information processing. Tactics require attention to detail, discipline and precision.
Knowing the difference between the two requires the understanding that working on the business is not the same as working in the business.
The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.