David Amerland

Things Don’t Change in Business

“Things don’t change. What we’re doing is working.”

Every time I hear this I know what’s being said: The things we are doing are working well enough for us not to change, yet.

Change is part of everything because everything is in a state of motion. Markets change, customers change. Companies change. Even countries change. While nothing stays the same the rate of change differs in each situation.

Fail to grasp that and you will find that what you do clings to outdated perceptions. What it delivers will fluctuate, it will demand harder and harder work to maintain and then it will gradually diminish until one day it doesn’t deliver any more.

When that day comes the demands made by change will be steep, disruptive and costly yet you will have no option. By refusing to consider change as a possibility, every business will eventually reach the point when the only choice left is change or die.

How does your business factor in change?

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.

© 2019 David Amerland. All rights reserved