David Amerland

The Narrative of Success

Every business has a lot of moving parts any of which can derail a business if it goes just a little bit wrong. That’s why it takes so much energy to just keep a business afloat, never mind ahead.

 In maintaining the process it is easy to forget why things happen. Why a business is. Its purpose in the world.

The right narrative becomes key to maintaining focus and direction, particularly when things become complicated.

A narrative is like a conductor in a massive symphony orchestra. It makes sure that the individual parts of the business and everyone working within it are able to find their place in it immediately. 

What is the narrative of your business? 

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion. 


© 2019 David Amerland. All rights reserved