David Amerland

How To Build A Great Team In Your Business

The moment I mention “team-building” in a corporate environment I get two distinct reactions. Top management smile sagely and point me to all the initiatives held, budgets spent and courses created in order to build a “more effective team” because, of course, everyone in the business “is part of one big family”.

Everyone else rolls their eyes and shuffles their feet. They’ve been subjected to an endless stream of rhetoric, lectures, PowerPoint presentations, training films, memos and short courses on how to work better as a team so they can be more productive, efficient and fit in with the corporate culture.

We’ve been looking at team building since the 1920s and the Hawthorne effect. Nearly a century of effort should have it sorted by now. 

It hasn’t. 

Here’s why: Until everyone matters in a business no one does. 

You can’t have people who partially matter. Yes, the role may be different and the degree of responsibility that goes with it will also change but there is no logic in offering money to someone to do a job that matters maybe some of the time.  

Failure to grasp that creates a business culture that’s at odds with itself. Failing to achieve true cohesion through equality, a business sabotages itself and ends up spending money it could have used elsewhere to fix a problem itself created.

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion. 

© 2019 David Amerland. All rights reserved