David Amerland

Where Is Your Company’s Brain Kept?

Mr Weasley, in Harry Potter and the Chamber of Secrets admonishes us to “…Never trust anything that can think for itself if you can't see where it keeps its brain?” 

It’s a metaphor in many ways. Knowing where a brain is kept provides us with knowledge of its limitations and an understanding of its vulnerabilities. It gives a sense of its function which then provides a window into its motivation.

Understanding motives allows us to feel a sense of trust.

A company whose CEO and board of directors are shadowy, unnamed figures will never command our trust no matter how good its products or services may be.

In creating the public profile of your company do you take the care required to show where it keeps its brain?  

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion. 

© 2017 David Amerland. All rights reserved