Trust is driven by the understanding of our motivation and an estimation of the likelihood of our future behavior based upon direct previous experience or what others say about us (i.e. reputation). 

Despite this highly cognitive approach trust is emotional. It always comes down to how we feel and it is feelings we remember instead of thoughts. 

Companies that make us feel good gain our trust. Companies that fail to address how we feel manage to lose it even though, on paper, they are doing everything they can to gain it.

How does dealing with you make others feel? 

How to develop, build and maintain trust in your business. (Business book) 

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.