What if I were to write my entire blog in comic sans font? What would change? From the perspective of its content nothing. The words, knowledge and expertise would be exactly the same. Yet the perception of its value would change because of the associations with the font. Readers would assume, quite rightly, that the intention is less than serious or that there is a stunt hidden within the execution, somewhere.
Similarly work does not happen in a vacuum. It is not carried out by automatons. Everything that happens within the workplace creates the context within which the work itself happens. It then plays a pivotal role to how the outcome of all that work is perceived.
Companies that have fully engaged, interactive employees are also dynamic, pro-active, innovative and human. It’s that last quality that informs all the others and allows them to excel. So instead of asking for your company to be smarter, faster, more agile, dynamic or innovative you should ask instead, “are we human enough?”
The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion.