David Amerland

Don’t Let Your Business Get Tired

Fatigue is a factor. It takes a toll. Processes created to maintain standards slip, and no one quite sees it. Mission statements meant to create a moral direction, fade and become marketing positions. Cynicism sets in. Bottom line mentality rules. Career arcs become primary motivations. Money is the only benchmark.

A business that experiences this is on tightrope. It hangs one misstep away from a PR disaster, a customer service crisis, a social media meltdown. 

Fatigue sets in when convictions fade. Fatigue is inevitable when the passion of going to work and getting things done is replaced by the routine of just doing a job.

Fatigue sets in when the business culture is forgotten, when work relationships stop being about people, when the work that is being done has no deeper meaning, when the only value that is being looked at is called “cost”.

Fatigue is an indicator of a business’ health. The emotional and psychological vibrancy of its people. Thriving businesses go on regardless. The fatigue experienced in peak cycles is transient, weathered because the bonds that tie everyone in the business have become part of their integrated identity and the business has become part of how every person in it makes a difference in the world they live in.

But for that to happen a business must matter to its people and its people must truly matter to it. 

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion. 

 

 

 

© 2019 David Amerland. All rights reserved