David Amerland

Define Your Role

Business is there to make money. No one can argue with that. It’s like saying: “we need to breathe oxygen to stay alive”. But breathing oxygen is not the only thing we need to do in order to live and a business doesn’t need to just make money in order to survive. 

Enron and the dinosaurs are two extreme cases of what happens when the natural order of evolution fails to take into account the environmental factors it is operating in. 

Businesses, just like people, are part of communities. Communities are part of cities. Cities are part of regions. Regions make up countries. 

A country where every company behaved like Enron would either implode and self-destruct with greed or try to survive by attacking its neighbors, acquiring resources by force and ensuring internal unity with the threat of destruction from external enemies. 

The role you have in your business, large or small, has the power to affect an entire chain of events.

Most of us feel powerless. Small. But we are not. It only feels that way. Failure to define the ethical boundaries of our jobs and the social obligations of our work is at the heart of many of the problems plaguing today’s businesses.

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion. 

© 2018 David Amerland. All rights reserved