“We shall destroy them!” says the CEO about the opposition to those below him.
It takes so much effort to source, prepare, present, sell and resupply a product that those who sell them forget that their role is not to sell at all.
“Hi. Please sit there. Now lie to us. We are really looking to hire the best liars.”
Yes, I’ve brazenly borrowed the title from Jane Austen’s brilliant classic and there is good reason for that.
Customers who decide to do business with you have already gone through their decision tree. Through conscious deliberation or circumstances they know what they are prepared to spend and they have thought about why they spend it.
Every business has a lot of moving parts any of which can derail a business if it goes just a little bit wrong. That’s why it takes so much energy to just keep a business afloat, never mind ahead.
The moment there is a crisis point with either staff or customers, leadership steps in. The CEO will denounce the situation and reiterate company values. There will be lectures on what the company stands for. There may even be specific workshops created for the purpose.
