The moment there is a crisis point with either staff or customers, leadership steps in. The CEO will denounce the situation and reiterate company values. There will be lectures on what the company stands for. There may even be specific workshops created for the purpose.
The moment I mention “team-building” in a corporate environment I get two distinct reactions. Top management smile sagely and point me to all the initiatives held, budgets spent and courses created in order to build a “more effective team” because, of course, everyone in the business “is part of one big family”.
We spend a lot of time talking about brand values and how to project them so that our audience can understand what they are and bond with the brand. We discuss work ethics and how to attain environments in which being ethical doesn’t have to be sacrificed in order to be profitable.