David Amerland

Thoughts and observations -

Where The Real Power Lies In Your Business

CEOs make decisions. But they don’t decide everything on their own. A business is a microscaled version of society. That means that there is always a flow of power through a business and that flow is never smooth and never quite according to seniority or experience or skillset or rank.

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The Feedback Survey

Most companies measure how they are doing. They send out surveys to customers and then process, tabulate and look at the results.

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Are Your Employees Empowered?

When we ask those who work for us, or with us to exercise their initiative we are really asking those around us to make on-the-spot decisions that are for the good of the business exercising the same criteria that the CEO or the owners would.

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Are You Thinking Like a Data Company?


Everything we do is data. Even a lemonade stand is, essentially, a construct made out of the ingredients of the lemonade, the owner’s knowledge of his supply line, the algorithm that creates the price and the particulars that determine the cost of the stand, the determination of its placement and the reason for its set up, in the first instance. 

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Finding Meaning at Work

We all do work to get money. Every company exists to make money. These are indisputable facts. But that’s not what makes us go to work and give our all. Nor does it make a company go out of its way to make sure its customers are happy.

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Trust and Emotion

Trust is driven by the understanding of our motivation and an estimation of the likelihood of our future behavior based upon direct previous experience or what others say about us (i.e. reputation). 

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Disrupt Your Business Or Risk Losing It

By definition a comfort zone is the place where a business, just like an individual, is cruising. Resting on its laurels and enjoying some hard-earned rest, living on its market share and position. 

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© 2017 David Amerland. All rights reserved