David Amerland

Hiring For “Intangibles”

The qualities we measure for in business are education, previous career path and experience. We hope that by studying the past as closely as possible we are mitigating the risk involved in hiring a stranger and trusting him to work in a business.

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Corporate Leaders Need to Get Digital

You don’t have to know everything about the things you make decisions on. That’s what advisors are for and why you often hire outside consultants. You do, however, need to roughly know what you’re talking about.

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Take The Watermelon Test

When I can I visit street markets selling fruit and vegetables, especially in the summer. Local growers sell fresh produce at really competitive prices. There is a subtext here in that they’re not always cheaper than the supermarket price, but the produce is a lot fresher and produced in a much more careful way.

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Strategy and Tactics

Let’s borrow a couple of military terms (because they dovetail nicely in the corporate mentality of business as a regimen of discipline and application) and let’s call them “Strategy” and “Tactics”. Most executives will confuse one with the other but the two are not interchangeable.

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