“In an age where there is much talk about “being yourself” I reserve to myself the right to forget about being myself, since in any case there is very little chance of my being anybody else. Rather it seems to me that when one is too intent on “being himself” he runs the risk of impersonating a shadow.”
Back in 1973 a John Hopkins sociologist by the name of Mark Granovetter studied the dynamics of networks in the hope of finding the bridging points between macro-level predictions (made by social theory) and micro-level interactions that seemed to somehow affect everything.
Content creation is always about relationship building. The moment a piece of content is read a relational exchange takes place. This literally cannot happen without trust of some description being present. That first instance is your Contact point. What happens next will depend upon the perception that initial contact creates. The perception will be weighed in terms of the value the content has delivered against time spent reading it. At that point it is either all over or it is the beginning of a beautiful relationship.