We always find it easy to address the things we see. The external factors. Clothes. Speech patterns. Quirks. Qualifications.

We communicate using words. But words are imprecise allowing a lot to be inferred and creating, in themselves, a gap between describing things as they seem and things as they are.

In business there are always moans about what isn’t there. The quality of leadership. The commitment of staff. Organization. Experience. Resources. Budgets. Manpower. The market.

Back in 1973 a John Hopkins sociologist by the name of Mark Granovetter studied the dynamics of networks in the hope of finding the bridging points between macro-level predictions (made by social theory) and micro-level interactions that seemed to somehow affect everything.

We are gifted with brains that have helped us survive through the eat-or-be-eaten millennia that has led us to here. This moment in history when technology has made cooperation the virtue we must most assiduously cultivate.

Attention is more than courtesy. It is a conscious decision to allocate cognitive resources. The things we pay attention to are the ones that are key to what we do. They become priority in our day. They demand the most resources to monitor and maintain.

A business is made up of parts. Human resources, infrastructure, data. Each is a little like a Lego brick. On its own it may not appear like much, but together they make an edifice that makes total sense.

Content creation is always about relationship building. The moment a piece of content is read a relational exchange takes place. This literally cannot happen without trust of some description being present. That first instance is your Contact point. What happens next will depend upon the perception that initial contact creates. The perception will be weighed in terms of the value the content has delivered against time spent reading it. At that point it is either all over or it is the beginning of a beautiful relationship.

“In an age where there is much talk about “being yourself” I reserve to myself the right to forget about being myself, since in any case there is very little chance of my being anybody else. Rather it seems to me that when one is too intent on “being himself” he runs the risk of impersonating a shadow.”

We are all squeezed for time. Each thing that lands in front of us is “urgent”. Everything we do is pressured by timelines imposed by others. In all this pressure we forget the ultimate basic. We act like we are no longer human.