Despite it being so easy to say communication is one of the hardest things to get right so that it lives up to its name.
“Disruption is killing us.” I overheard this at a meeting recently. One Head of department to another. It’s marketing.
Gym truths and business reality often coincide for the same reasons: biology and economics make it difficult to lie to oneself for long.
Anyone who has ever had a dog will understand this one:
Every business decision and marketing initiative dynamically see-saws between two states respectively called “Perfect” and “Ready”.
Here are two truths: Every organization proclaims that it takes pride in what it does and, by association, takes pride in its people.