David Amerland

Thoughts and observations -

Are You Connecting With Your Customers?

Customers who decide to do business with you have already gone through their decision tree. Through conscious deliberation or circumstances they know what they are prepared to spend and they have thought about why they spend it. 

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The Narrative of Success

Every business has a lot of moving parts any of which can derail a business if it goes just a little bit wrong. That’s why it takes so much energy to just keep a business afloat, never mind ahead.

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Leadership in Business


The moment there is a crisis point with either staff or customers, leadership steps in. The CEO will denounce the situation and reiterate company values. There will be lectures on what the company stands for. There may even be specific workshops created for the purpose. 

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