Thoughts and observations -
Loose Talk (Or How Your Business Works)
“We shall destroy them!” says the CEO about the opposition to those below him.
Are You Selling A Product or a Service?
It takes so much effort to source, prepare, present, sell and resupply a product that those who sell them forget that their role is not to sell at all.
Why Everything is Wrong in Business
“Hi. Please sit there. Now lie to us. We are really looking to hire the best liars.”
Pride and Prejudice in Your Business
Yes, I’ve brazenly borrowed the title from Jane Austen’s brilliant classic and there is good reason for that.
Are You Connecting With Your Customers?
Customers who decide to do business with you have already gone through their decision tree. Through conscious deliberation or circumstances they know what they are prepared to spend and they have thought about why they spend it.
The Narrative of Success
Every business has a lot of moving parts any of which can derail a business if it goes just a little bit wrong. That’s why it takes so much energy to just keep a business afloat, never mind ahead.
Leadership in Business
The moment there is a crisis point with either staff or customers, leadership steps in. The CEO will denounce the situation and reiterate company values. There will be lectures on what the company stands for. There may even be specific workshops created for the purpose.