None understood the cost of value perhaps better than the Ancient Egyptians. The great Pyramid of Cheops (one of the seven wonders of the Ancient World) required ten years of construction and up to 40,000 workers at one stage for what is essentially a tomb to house the remains of a dead emperor.

This is a thought experiment. My posts on SEO, social media and marketing, reach these days into realms which I would not normally consider. Such is the pervasive power of social media to disrupt traditional notions of value and the traditional ways of doing things that over the last eight weeks I have written in-depth, detailed posts covering parenting, obscure US legislature, the law-making process, the nomenclature of bread and whether our focus on common sense sometimes circumvents logic.