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I often remember, with mixed feelings, the commercials of my youth where a guy in a lab coat and a clipboard advised women just what detergent to buy. We may laugh at the stereotype which is loaded with enough cultural signifiers (yep, it’s gonna be that kind of post) to write an entire book about, but in our hip and knowing, ad-resistant and social-media-aware times we have still not managed to get past the stereotypes, ourselves.