David Amerland

Intentional by David Amerland


  • Artificial Intelligence

    artificial intelligence and how it affects us
  • Data, Empathy and Decision Making

    David Amerland keynote at Executive Club Milan, 2018
  • Decision Making

    Decision making and your life
  • Decision Making In Your Organization

    Decision Making in Your Organization
  • How To Be Real In Business (And Life)

    Be real in business and life
  • Intentional - How to Live, Love, Work and Play Meaningfully

    Intentional book by David Amerland
  • Motivation

    Motivation in your Sunday Read
  • Nexus

    Nexus point - sunday read
  • Skepticism

    Skepticism and our sense of responsibility
  • The Sniper Mind

    The Sniper Mind book by David Amerland

    The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions

    Snipers are exceptional. The trained sniper is a complex fusion of hard skills such as weapons knowledge, situational awareness, knowledge of ballistics and physics, and soft skills such as emotional stability, empathy, and a stoic acceptance of the hardships associated with a particular set of circumstances. There are countless instances where a single sniper, embarking on a secret mission, would have to improvise, operate beyond any hope of support, and yet still manage to carry out the mission and get back home unharmed even though the enemy was actively hunting him.

    For the first time ever, The Sniper Mind reveals the practical steps that allow a sniper’s brain to work in this superhuman precise, calculated way. It teaches readers how to understand and apply these steps, whether they are stuck in a cubicle facing mounting piles of work or sitting in a corner office making industry-defining decisions.

    Through the explanation of advanced military training techniques and cutting-edge neuroscience, this book provides concrete strategies and real-world skills that can help us be better: 


    • At our jobs
    • In our relationships
    • In our executive decision making
    • In the paths we choose to take through life

    By learning how snipers teach their minds to eliminate fears and deal with uncertainty we can also develop the mental toughness we need to achieve the goals that seem to elude us in business as well as in life. 

    Go deeper, visit The Sniper Mind website and follow the posts, take part in the discussion and download the white papers being produced. Spread the word. 

    Nothing takes place in a vacuum. Circumstances that are at different ends of the spectrum of human activity are often linked by the underlying skillset of the people that are involved in them.

    If you can understand this, you can change anything. The Sniper Mind is a deep dive into this conceptual world of possibilities. It comes up with practical steps you can implement to never feel powerless.

    Read the first chapter

    Hack your Reality


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  • The Trap of Wishful Thinking

    Every business decision and marketing initiative dynamically see-saws between two states respectively called “Perfect” and “Ready”.

  • Three Rules For Pivoting Your Business In A Crisis

    The coronavirus crisis is causing businesses to pivot