David Amerland

Intentional by David Amerland

authenticity

  • Can you Get Past the Obvious? How to Make your Marketing Really Work

    Online Marketing has still not managed to leave behind the long tradition of substanceless gloss which came from advertising.


    I often remember, with mixed feelings, the commercials of my youth where a guy in a lab coat and a clipboard advised women just what detergent to buy. We may laugh at the stereotype which is loaded with enough cultural signifiers (yep, it’s gonna be that kind of post) to write an entire book about, but in our hip and knowing, ad-resistant and social-media-aware times we have still not managed to get past the stereotypes, ourselves.

  • The Norm

    The new norm is there is no norm
  • The Things We Value And What They Mean

    Why you should be real in your marketing
  • What Does it Mean to Be Authentic?

    Being authentic on the web requires a clear understanding of what you want to do and why, but more than that, it requires knowledge of who you are.

    I started this morning with a TED talk by Brene Brown if you do not know who she is or what she does I would recommend clicking on the link and seeing the video for yourself, even if it means that then you won’t have time to read what I have written next.