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Business is undoubtedly tough. Working for yourself you often have to wear many different hats and deal with mini-crisis on an almost constant basis. Difficult customers, cash-flow problems and the intrinsic problems which arise with running any type of business often feel like a grind, eating away at you a sliver at a time, whittling down your resistance until you are either spent or ready to throw in the towel.
Read more: Losing Hope in Business? Why a 26-Year View Changes Everything
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This is an article I almost did not write. The day I planned to do it I had two slightly more technical pieces, one for a business magazine I write for and one for a social media website. This article was third in line and the moment I started writing it, it became almost impossible to put together. Having written almost 3,000 words prior to it you’d think it was late in the day and I was tired. Not true.
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I started this morning with a TED talk by Brene Brown if you do not know who she is or what she does I would recommend clicking on the link and seeing the video for yourself, even if it means that then you won’t have time to read what I have written.
Read more: The Authenticity Trap: How to Be Real Without Losing Yourself
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The other day when I woke up I had a personality crisis. No, I did not go psychotic, started thinking about the boiling of bunnies or wonder what the world would look like should the holocaust happen in the next hour. But I did wonder what I was doing with my life and it kinda killed me.
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There is a perception in business, born out of real cases, that marketing and advertising are there to lie. Provided that the product or service being sold is of real value the assumption then is that consumers are incapable of making any decisions based on facts which means that in order for them to decide to access a service or buy a product they need to be told exactly what they want to hear about it rather than the truth.