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“Disruption is killing us.” I overheard this at a meeting recently. One Head of department to another. It’s marketing.
Agility, Change, Adaptation, Disruption, Innovation, Challenge, are words that are thrown about with abandon at every meeting.
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Nothing lasts forever. The announcement of the sunsetting of Google Plus, made on December 10, 2018 is remarkable for several distinct reasons. Listing them straight away is important because it helps us understand why it also marks the beginning of the end for all social media networks.
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The row of orderly English houses had been demolished, but it hadn’t been abandoned. A couple of Union Jack flags still flew over the rubble. The silhouette of a G.I., rifle slung over his shoulder as he stood guard could be seen in one corner. A portly two star major general, Tommy gun in hand was standing at the front of all this, a jovial smile hanging on his lips and a look of defiance marking his mien, talking to some reporters. The weapons, just like the uniforms were fake. The rage that drove this tableau, plucking it from the realm of fantasy and transporting it into the reality of 20th Century English local politics, was all too real.
Read more: Rage Against the Machine: Power, Knowledge and Human Behavior
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The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you. For that to happen, beyond the glitz and gloss of “professional” styling you have to connect at a level that is personal enough to dispel misunderstandings, overcome perception barriers, and create the kind of trust that produces long-term business relationships.
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The way the brain determines whether something is true or false is key to our understanding why something that is false may appear to be true, why we can still be conned despite being educated, smart and successful and why search and marketing are now wading in that grey zone where facts and advertising hyperbole create an uneasy mix.
Read more: How The Brain Decides Whether Something Is True Or False