When it comes to search engine optimisation (SEO) basics are where the foundation of good SEO is often laid and it always gives results. I am frequently asked three questions which cover exactly this basic aspect of optimisation, they have to do with whether SEO should be outsourced to an expert (Action), how much time needs to be devoted to actually doing SEO work (Time) and whether SEO forums are a good source of information when it comes to SEO (Knowledge).
I have often said that SEO is not rocket science. It is a logical number of steps undertaken to produce a logically-derived result. As such when it comes to taking action you can do a lot of the important legwork yourself, provided, of course, that you really know what you are doing. Similarly, it should not take most of your day to SEO your website. If you have a good SEO strategy in place you can actually be very productive in short but regular bursts.
Finally, you do not need a lot of knowledge to successfully implement SEO work and SEO Help is proof of that. You do however have to do things which actually work and which do not end up wasting your time and resources. SEO forums, frequently, are places where the same out-of-date knowledge is re-shared until it becomes gospel.
In this SEO Made Easy podcast we look at just how important SEO Basics are in helping you optimise your website. Best-selling SEO and Social Media Marketing author, David Amerland, explains.