Search Engine Optimisation (SEO) and social media marketing are both mechanisms for attracting high-quality traffic to a website. Comparing the two though is not a like-for-like comparison. They are each a different channel designed to do different things, the difference in their nature highlights the possibilities each can offer and the difficulty in determining a ‘better’ channel for online promotion.
There are also inherent difficulties in determining the true ROI of social media marketing but that’s no reason to not do it. In this SEO Made Easy podcast, best-selling SEO author, David Amerland, looks at the differences and similarities between SEO and Social Media Marketing and explains what the real benefits are.