Are all your friends living more exciting lives than you? Does everyone you know seem to just have more time than you have? Both of these facts. If they appear to you to be right, may be nothing more than a false perception created by a social network effect called “The Majority Illusion” which is the social media network equivalent of the real-world Neighborhood Effect.
The hosting you choose is important. It is the foundation of your website and you need it to be fast, reliable, cost-effective and capable of dealing with issues quickly. Hosting companies that allow copyright infringement or do nothing when phishing sites are reported not only fail their duties under jurisdictional law but they also hurt the reputation of the websites they host via contagion and, are most likely, cutting even more corners in other ways, you don’t see.
“What is Trust?” the very fact that we need to ask something so basic shows both the poor state of our understanding of what it is and the fact that we know now that trust is a requirement for a relational exchange of any kind to take place.
In my presentations and workshops for corporate heads and company execs I invariably ask a simple question: “You have just completed a complex deal and a 100-page, detailed contract has been signed by the other party, every point agreed, every page initialed. Finally done, you stand up to shake hands. The other party turns around and simply walks away. Do you trust them?”
When it comes to ‘selling’ your services (or products) traditional marketing approaches are soul-draining. You know, for instance, that you will have to spend at least 30% of your contact time with your prospect convincing them of your credentials and then another 25% of the time convincing them that you understand their business well enough to suggest something that will truly work for them and then you have just 45% of the time allotted to the meeting to identify threshold barriers, explain them so they can be overcome, agree the price and close the sale.
It was Elis Pariser who first drew widespread attention to the possibility of a filter bubble within Facebook “due to data drawn from intensely personalized connections” and started the debate on “echo chambers” (in which individuals are exposed only to information from individuals of similar convictions and beliefs) and “filter bubbles”(in which content is selected by algorithms based on the end-user’s previous behavior).
It’s the day after the day before which means that with the passage of April Fool’s some of us will be wondering just why it is so easy to prank us sometimes and others will be left thinking on how they too need to come up with some elaborate prank next year.