Brand Values and Ethics

We spend a lot of time talking about brand values and how to project them so that our audience can understand what they are and bond with the brand. We discuss work ethics and how to attain environments in which being ethical doesn’t have to be sacrificed in order to be profitable. 

But what if we worked in a way that made our values apparent? 

How much easier would that make things?

What if everything we did in our line of work was guided by our ethics? 

How much would that simplify things?

Why isn’t it happening, everywhere, already?

The world is changing. Not overnight and not all at once, but it is changing nevertheless. In my talks to corporate groups, CEOs, VPs and industry leaders I gleam insights of how this change is happening. What evidence exists. Why some things happen and not others and how we can best take advantage of it all to do better. In Observations I catalogue it all. Brief, to the point and open to discussion. 

 

   

© 2017 David Amerland. All rights reserved