We spend a lot of time talking about brand values and how to project them so that our audience can understand what they are and bond with the brand. We discuss work ethics and how to attain environments in which being ethical doesn’t have to be sacrificed in order to be profitable.
But what if we worked in a way that made our values apparent?
How much easier would that make things?
What if everything we did in our line of work was guided by our ethics?
How much would that simplify things?
Why isn’t it happening, everywhere, already?