We all do work to get money. Every company exists to make money. These are indisputable facts. But that’s not what makes us go to work and give our all. Nor does it make a company go out of its way to make sure its customers are happy.
Being engaged in our work. Having companies that are truly engaged with their customers requires passion. That, in turn, requires that the work we do has meaning.
Meaningful work needs:
- An integration of what we do in who we are
- A sense that what we do is recognized
- The feeling that we accomplish something
- A sense that we are creative
Companies that successfully solve this end up with happier employees and happier customers. Their brand is worth more. Their marketshare increases. They become more successful. Meaning cannot be measured by money.