Every business place is a competitive environment. Those within it compete internally, with each other, and externally with competitors. The approach manages to bridge a gap between what a business does internally and what it does externally that, paradoxically, values and branding doesn’t.
The dynamics of competition within a business reflect its competitive zest externally. Businesses that internally have a culture of fear behave externally in ways that will reflect the “anything goes to survive” attitude they live daily, internally.
Companies that internally don’t share bad news fail to establish a safe harbor within their business. This then leads to a sense of dislocation in their staff. A lack of trust amongst themselves. And the willingness to engage in unethical behavior because survival dictates it.
This is a lesson that many companies have yet to learn.