Most companies measure how they are doing. They send out surveys to customers and then process, tabulate and look at the results.
When we ask those who work for us, or with us to exercise their initiative we are really asking those around us to make on-the-spot decisions that are for the good of the business exercising the same criteria that the CEO or the owners would.
Every company thinks it works. Every company will also say that as long as it works, everyone’s happy.
Everything we do is data. Even a lemonade stand is, essentially, a construct made out of the ingredients of the lemonade, the owner’s knowledge of his supply line, the algorithm that creates the price and the particulars that determine the cost of the stand, the determination of its placement and the reason for its set up, in the first instance.
We all do work to get money. Every company exists to make money. These are indisputable facts. But that’s not what makes us go to work and give our all. Nor does it make a company go out of its way to make sure its customers are happy.
Here’s what it takes to smile at work -
By definition a comfort zone is the place where a business, just like an individual, is cruising. Resting on its laurels and enjoying some hard-earned rest, living on its market share and position.
Every business place is a competitive environment. Those within it compete internally, with each other, and externally with competitors. The approach manages to bridge a gap between what a business does internally and what it does externally that, paradoxically, values and branding doesn’t.