Google Semantic Search
Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence (Amazon price: $24.99)
Deep inside Google, brilliant researchers have crafted breakthrough “semantic search” techniques that are already transforming Google’s day-to-day search results. What does that mean to you? It means that if you want to be discovered on the Web, yesterday’s SEO techniques aren’t good enough anymore. Now, for the first time, there’s a book that tells you what to do instead — in plain English. Whether you’re doing your own SEO or supervising an agency, David Amerland’s Google Semantic Search will help you:
- Boost your site’s rankings today -- and tomorrow!
- Take advantage of the Knowledge Graph, TrustRank, AuthorityRank, and other search innovations
- Improve the way you execute on content and social media marketing
- Take advantage of specialized Google "search verticals," including Image and Mobile search
- Learn which social bookmarking services contribute to Google search ranking, and how to make the most of them
- Avoid (or stop using) old-fashioned techniques that are now counterproductive
Semantic search and the semantic web are affecting everything: from the way marketing is done to how you look for a job and, even, how online dating works. More than that semantic search is the beginning of the convergence of traditional "online" with "offline" - the two will become one and the same, characterised by different bandwidth and available functionality.
The implications of the change are as deep as they are far-ranging. From Google Glass (keyboardless search) to Google Now (Predictive search) and Google Voice Search (Conversational search using natural speech) we are heading rapidly to the vanishing point where technology becomes 'invisible' and the singularity. when machine intelligence will outgrow our own. This is just the beginning and in practical terms it is already affecting the way we do business, how we market ourselves and how we live our digital lives.
This is a gateway book into all this. It helps you make sense of what you see and read about technology, right now and it helps you begin to understand how it fits in your life and what you can do to take advantage of it. It is available to order at every good bookshop as well as most online bookstores. Some of them are listed below. There is a free chapter you can download straight from the publisher. Don't hesitate to contact me if you have any questions.
The eBook version of this book is available for Android Tablets and phones, Nook format (from Barnes & Noble) and Kindle from Amazon. If you buy from Amazon but do not have a Kindle, Amazon handily supplies a cloud player where you can read the eBooks you purchase. Most, but not all, of my books, can be signed electronically. If you would like a personalized autograph, from me, point your browser at Authorgraph, pick the title you want and send in a request.
Catch some of the broadcast discussions I have participated in to help explore semantic search at the Hangouts and Videos section of this site.